Grimm Marketing

I served as the Marketing Lead for UCSD's 2022/23 maze project, Grimm. Our maze will take a demented twist on some beloved fairytales like Hanzel and Gretel, Little Red Riding Hood, Rapunzel and more. I design promotional materials using Canva and handdrawn sketches, manage social media, and implement effective advertising strategies. Some strategies include getting our ads onto the UCSD's Marquees and TV Monitors in Price Center, Display Cases, designing flyers & tabling. I also designed the logo and graphics for the branding of the maze. Simultaneously, I am involved with the fabrication and ideation of the maze process.